Indonesia’s e-commerce market is targeted to grow from 19 billion dollars in 2016 to 130 billion dollars in 2020, according to data obtained from Indonesia’s ICT (Information and Communications Technology) Ministry. This puts Indonesia ahead in terms of digital economy growth against its other ASEAN counterparts – with a year-on-year growth of 51 percent. Indonesia’s growing digital economy is riding on its fast-growing usage of smartphones – which amounted to 71 million users in 2016.