When the organisers of the Mekong Tourism Forum (MTF) were looking for a venue for their 2017 event, they weren’t quite sure if Lao PDR’s UNESCO World Heritage town Luang Prabang would be able to handle the magnitude of the event. The ancient town located at the confluence of the Nam Khan and Mekong rivers in northern Lao PDR is considered by many as the heart of Laotian culture.