Unicorns Of ASEAN: Lazada
When the region’s internet penetration rate started to grow in the mid-2000s, many users in Southeast Asia started yearning for their very own “Amazon”, an e-commerce site where they could simply place an order online and have their goods delivered to their doorstep. Fast forward to 2018, and their dreams have come true with Lazada. The popular e-commerce portal currently serves six markets in Southeast Asia with millions of users.