M-commerce

Tapping into digital consumers for greater business opportunities

Southeast Asia continues to be urbanising at a rapid pace. Alongside this phenomenal growth, a younger and increasingly wealthier urban consumer base with bigger spending power has been steadily growing. This growth is set to boost the online consumer sector even more as the rapid use of technology is poised to add another facet to how citizens in the region shop.

24 July 2018
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Designing better mobile retail experiences for Southeast Asia

With mobile penetration rates in Southeast Asia rapidly climbing, retailers have increasing room to utilise the mobile platform as an avenue to reach their consumers. In order to get the best results from their mobile app platforms however, they would have to interact with their customers at the mobile apps that peddle their goods. According to Fung Business Intelligence, modern Asian consumers are tech savvy, highly-connected, experience- and convenience-driven.

9 March 2018
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