Marketing

Deceiving Food Labels In Malaysia

According to Malaysia's Health Ministry's (KKM) Guide to Nutrition Labelling and Claims, manufacturers must be aware of nutrient content claims and the conditions for their use. For example, one of the conditions listed in the guide states that the food product must contain a range of nutrients including carbohydrates, fat, protein, vitamins and minerals for it to be labelled as "nutritious."Marketing strategies are sometimes developed to bypass legal requirements

20 February 2021
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The High Health Costs Of False Advertising

According to Malaysia's Health Ministry's (KKM) Guide to Nutrition Labelling and Claims, manufacturers must be aware of nutrient content claims and the conditions for their use. For example, one of the conditions listed in the guide states that the food product must contain a range of nutrients including carbohydrates, fat, protein, vitamins and minerals for it to be labelled as "nutritious." Marketing strategies are sometimes developed to bypass legal re

25 February 2020
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Digital Transformation And China’s Businesses

China’s digital transformation is touted by many economists and trade experts as the single largest contributor to the country’s gross domestic product (GDP) growth between now and 2025. That explains why most companies in China are transitioning from traditional ways of doing business to more efficient digitised business models. This transition is precipitating many changes, most notable of them all being the adoption of a customer-centric management style.

9 November 2019
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