In Southeast Asia, the rise of e-commerce has changed how people shop. Throughout 2016, Singapore, Malaysia, the Philippines, Indonesia and Thailand generated US$14.8 billion in online sales. A 2019 report from Facebook and Bain & Company found that ASEAN’s digital consumers’ spending will triple by 2025. However, traditional retail has not gone into extinction; instead, it has flourished. So much so, there is now a glut of shopping malls across Southeast Asia.