Smartphone Usage

Building successful apps for Southeast Asia

The potential for the app market is huge in Southeast Asia, where smartphone usage accounts for more than 90% of overall internet use in the region, according to a 2017 joint report produced by Google and Temasek Holdings. Apps are generally divided according to the functions provided, be it for shopping, gaming or business, and the operating system on which they run.

25 February 2018
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High smartphone usage to boost ASEAN mobile commerce

The e-commerce market in Southeast Asia is expected to be worth US$200 billion by 2025, according to a 2017 report jointly produced by Google and Temasek Holdings. Meanwhile mobile commerce is expected to ride on e-commerce growth as smartphone users account for more than 90% of Southeast Asian internet users, according to the same report.

31 January 2018
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