While there are many places to visit in the diverse scene in Southeast Asia, Bangkok is certainly one of the destination travellers around the world would want to visit.
It is famously known for its tropical beaches, sky blue sea, fancy royal palaces, historical sites, beautiful temples and their Buddha statues.
The capital city of Thailand provides eccentric entertainment, local street food, arts and religious monuments that most locals would recommend to travellers.
Despite Bangkok's fame for its' nightlife scene, officials have begun to strictly enforce 2008's Alcoholic Beverage Control Act in efforts to curb alcohol consumption in the country. Vogue reported that this includes bar and clubs being forced to close at midnight and laws prohibiting alcohol sales on certain religious holidays, with sales restricted to certain hours during weekdays.
Section 32 of the 2008 Alcohol Act denotes that "no person shall advertise or display names or trademarks of alcoholic beverage deemed to exaggerate their qualifications or induce people to drink such alcoholic beverage either directly or indirectly."
Those who break the law may face a jail term of up to a year or a fine up to 500,000 baht or a daily fine of 50,000 baht throughout the entire period of violation. Police have decided that the Alcohol Control Act will include all selfies with alcohol in the violation act.
In response to this act, many have taken photos of themselves with alcoholic drinks or bottles in protest. This includes actress and model Chris Horwang, who have been fined after posting a selfie with an alcoholic drink on social media.
The Bangkok Post reported quoting senior police adviser of the Royal Thai Police Pol Gen Wirachai Songmetta saying that there are 15 other suspects who are allegedly involved in the same wrongdoing and have been reported to the police.
According to the World Travel & Tourism Council (WTTC) Benchmarking Report 2017, the tourism sector contributed a revenue of US$83 billion to Thailand's 2016 GDP. This shows that tourism plays a prominent in Thailand's economy. As such, a different approach to its marketing strategies is needed in promoting tourism in Thailand.
(Rebecca Shamasundari contributed to this article)