In this June 17, 2016 file picture, Facebook Inc.'s Instagram logo is displayed on the Instagram application on an Apple Inc. iPhone in Washington, D.C., U.S. (Bloomberg/Andrew Harrer)
Indonesia has been accounted for over 6% of Instagram's 700 million monthly active users of the end of the quarter in 2017, The Jakarta Post reported.
It said according to the social media platform’s internal data, Indonesia topped Asia Pacific’s list of Instagram’s biggest markets with 45 million active users per month.
According to Sri Widowati, Facebook Indonesia country director, Southeast Asia’s biggest economy produced on average twice as many Instagram Stories worldwide. She mentioned that sharing an important moment is part of Indonesian culture, it isn’t a surprise that Indonesia has became one of the largest Instagram Story producers.
Since the 24-hour visual sharing feature was introduced 10 months ago, globally it has reached 250 million active users on a daily basis.
Susan Rose, Instagram headquarters’ product-marketing director, said that 80 percent of Instagram’s community are predominately from the Asia Pacific region in which Indonesia is an important and thriving part of the Instagram community. The strength shown in the overall performance translates in the platforms’ performance globally.
Internal data also revealed that the platform attracts an average of 400 million users daily. Aside from a social media sharing platform, Instagram has also become a hub for the business community to set up shop. Approximately 8 million business accounts registered worldwide, 1 million of which also actively advertise on the social media platform.
"Business owners are leveraging the products they have to grow and build their communities," Rose said.
Visual expression through the different tool kits on Instagram were made even more attractive as it was also meant to be used to connect with a community across the globe.