ASEAN Intensifies Action Against Online Fakes
ASEAN consumers increasingly turned to e-commerce to purchase food, masks, and other household items over the past 18 months while adhering to social distancing and lockdown measures. However, some unlucky shoppers also ended up buying counterfeit goods, as criminals also increasingly went online to dupe consumers.Fakes - a persistent problem in many street markets across the region - are easier to disguise online behind a digital photo of an authentic product.