AirAsia has won the best ASEAN marketing campaign at the 30th ASEAN Tourism Association (ASEANTA) Awards for Excellence held at the Borobudur Hotel in Jakarta on Tuesday night, Aug. 8, 2017 for their "Think ASEAN, Think AirAsia" campaign which ran fron 8-14 August 2016 commemorating with ASEAN Day.
It featured a photo look book and dedicated posts of ASEAN's favored locations on social media and their Travel 3Sixty digital platform, as well as highlighting AirAsia's ASEAN-inspired inflight menu along with a video series that was available to the public through YouTube on the activities and culinary recommendations of each ASEAN country.
All supported by a promotional fare from as low as RM10 to any ASEAN country.
Indonesian Tourism Minister, Arief Yahya presented the award to Indonesian AirAsia Group CEO, Dendy Kurniawan whom was present on behalf of AirAsia Group.
AirAsia Group Branding Head, Rudy Khaw said, “It is an honour to be chosen once again for the best ASEAN marketing campaign. Being a truly ASEAN airline, we are always ready to bat for the region, and we are thrilled this showcase of the best ASEAN has to offer could play a role in making it the destination of choice for more travellers.”
With direct flights to all 10 ASEAN countries and operations in Malaysia, Thailand, Indonesia, and the Philippines as well as India, AirAsia holds its name as an ASEAN airline.
The annual ASEANTA Awards for Excellence recognises individuals and organisations thay contribute to the development and promotion of ASEAN tourism products. Categories in the awards event include Best ASEAN Travel Article, Best ASEAN Tourism Photo, Best ASEAN New Tourism Attraction, Best ASEAN Airline Programme, and Best ASEAN Cultural Preservation Effort.