In 2019, Zuraidah Daut, a social activist in the east coast state of Kelantan in Malaysia initiated an investigation into the mystery of a girl’s absence from school. What she discovered was appalling. The girl was too poor to buy sanitary products and missed out on days of school. This motivated the activist to start the “Projek Oh! Bulan” (Oh! Moon Project) where she would set empty boxes at grocery stores and salons for people to donate menstrual supplies for those in need.