Grab first started out as MyTeksi in Malaysia. Its founder Anthony Tan started the business to improve on the poor state of the existing taxi system here, and to provide better security for women, whenever they used public transport. Grab’s initial strategy to use technology to overcome these issues has since proven itself across still-developing Southeast Asia. As of 2017 the company holds 72% of market share in private vehicle hailing across a total of 156 cities in the region.