Even with sketchy financial information, research academics agree that China’s island building in the Spratly archipelago is a multi-billion-dollar undertaking. Some estimates note that building up Fiery Cross island alone, with its three-kilometre runway and military facilities including missile and radar installations, have cost around US$11 billion. But this is the pointed-end of the spear, and it is only one part of China’s global expansion plans. What about their soft-power initiatives?