Since its inception on the 8 August 1967, ASEAN has made tremendous strides in promoting peace and stability in the region. This is carried out through abiding by the rule of law and adherence to the principles of the United Nations (UN) Charter, which allows for all member states to subscribe to its respective aims, principles, and purposes under the banner of a united regional association. As such, economic cooperation is fundamental to the progress of this collective.

Southeast Asia is a growing market for business. However, there is still plenty of untapped potential, in terms of both consumer demand and labour markets. With all eyes on the ASEAN (Association of Southeast Asian Nations) member states, business investors are presented with opportunities to generate lucrative returns on their investments within the region.

In recent years, online shopping has been gaining traction in the Southeast Asian region as consumers become more tech-savvy. The growing smartphone and internet penetration rate in the region has driven the rise of digital shoppers. Virtual stores are becoming more popular particularly amongst youngsters who prefer to shop online due to its affordability, variety and convenience.

Known for its dynamic and diverse community, ASEAN (The Association of Southeast Asian Nations) as a whole makes for the fifth largest economy in the world and the region is expected to grow even further. Despite its accomplishments, the region still falls short in terms of gender equality in key leadership roles and the general workforce. As reported by The Straits Times, there are only 30 women per every 100 men in leadership positions on average in many ASEAN countries.