Cocoa

Chocolate industry giants capitalize on Asia's changing tastes

In a country long renowned for its cocoa beans, it’s a little ironic that until recently, Indonesia’s inhabitants haven’t had much of a taste for chocolate.The average Indonesian eats just 300 grams of chocolate annually, a sliver of the nine pounds or so put away by the average American, according to Euromonitor. But as incomes rise, tastes are slowly changing and global industry giants are positioning themselves to take full advantage of the sugar rush to come.

18 December 2017
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