Thanks to rapid development in Southeast Asia, ASEAN’s middle class is set to grow and become a critical segment of society, acting as a vital engine of growth in the region. It is expected that the middle class will rise from 29 percent in 2010 to 65 percent of the population by 2030.
ASEAN’s positive economic growth has seen many changes in the way its citizens go about their daily lives. With an economy that is fast growing and the potential for progress still positive, the rise of the middle class is very much apparent within the region. An increase in disposable income has allowed some room for people to spend on items or products that might not be a necessity.