The recent storm in Vietnam and the Philippines over a controversial cartoon is a prime example of how China’s intricately-woven influence in Hollywood is making its mark in Southeast Asia.Hollywood films are hugely popular across the world, and realising their potential, China has been actively buying media assets in the United States (US) since 2012 as its bids to exert its soft power through the entertainment industry.China is also the second largest film market in the world, and Hollywood