According to US-based management consulting firm, McKinsey, Generation Z (Gen Z) is the cohort born between 1995 and 2010, and are currently between the ages of nine and 24-years old.Gen Z is entering the workforce and business leaders must stay ahead to harness this new wave’s talents and appeal to their interests.According to an article by data and measurement firm, Nielsen titled, ‘How to engage with Generation Z in Vietnam,’ Gen Z will account for 25 percent of the labour workforce in the

Generation Z (Gen Z) is entering the workforce and business leaders must stay ahead to harness this new wave’s talents and appeal to their interests. According to McKinsey, Gen Z is the cohort born between 1995 and 2010, and are currently between the ages of nine and 24-years old.According to a 2018 article by Nielsen on ‘How to engage with Generation Z in Vietnam,’ by 2025, Gen Z will account for 25 percent of the labour workforce in Vietnam.