S.Korean cosmetics maker targets Southeast Asian markets
South Korea’s biggest cosmetics maker is revamping its products to suit Muslims and darker-skinned women in Southeast Asia as it tries to make up business lost because of political tensions with China over a missile-defence system.Amorepacific is pushing harder into Indonesia, Singapore, Malaysia, Thailand and Vietnam with a lineup that takes into account skin tones, the region’s humidity and the need for Muslim women to wash their faces five times a day before prayers.