Lockdowns and restricted movement control implemented by countries around the world due to the COVID-19 pandemic has seen people go berserk at hypermarkets, hoarding food supplies. As people are urged to self-isolate and stay home, there has been a surge of demand in food delivery services in Southeast Asia.
Food delivery services are not new, but apps and smartphones are expanding the reach of delivery services. Globally, the online food delivery market is worth more than US$35 billion annually, and is forecasted to reach US$365 billion by 2030. One of the benefits to online delivery is that consumers are spoilt for choices as they can order from a variety of menus through a single app. The varieties available also allow them to try out new food every day.