The global beauty industry is estimated to be worth US$532 billion and Asia-Pacific is the largest and among the fastest-growing markets for it. According to a 2018 report by Euromonitor on ‘Trends in Asian beauty and personal care,’ the region represents 32 percent of the global market and is expected to grow another 6.7 percent over the next five years.In Southeast Asia, more shoppers are buying online which is reflected in a 2018 report by Google and Temasek.