A 2019 study on Thai media habits conducted by the National Broadcasting and Telecommunications Commission showed that television (TV) as a medium will still be in widespread use in Thailand for the next decade.
The internet has changed the way we engage with television (TV) and video. Programmes, such as sports and news can be watched online, either by streaming ‘live’ or downloading it for later viewing. TV shows and movies can be viewed anytime, without having to wait for the broadcaster to deliver them. The term for this new entertainment platform is ‘video-on-demand’ (VOD).There is an anticipated surge in consumption and revenue in the next few years from over-the-top (OTT) media services.
Recently, the National Broadcasting and Telecommunications Commission unveiled a comprehensive study on Thai media habits.
