Southeast Asia is home to some of the world’s fastest expanding economies, with a combined economy about the size of the United Kingdom’s (UK’s) or US$2.6 trillion. Armed with a younger, urbanised and more affluent consumer base, the region continues to grow at a phenomenal pace. In 2017, the region’s gross merchandise value (GMV) of first-hand goods surpassed US$10 billion, up from US$5.5 billion in 2015.