Can Amazon find success in Southeast Asia?
One of the biggest online retailers on the planet, Amazon is looking to creep into the burgeoning Southeast Asian e-commerce market. According to a TechCrunch report in November 2016, Amazon have been covertly buying assets and making new hires in the region. The report mentioned that Amazon’s plans in the region are led by Steven Scrive, head of Business Development in ASEAN. Singapore witnessed their first move into the region last year with the launch of Amazon Prime in the country.