The global music landscape has enabled consumers to discover a wide range of genres, sound and artists via music streaming apps such as Spotify, Apple Music and SoundCloud – thanks to digital technology.
Digital technology and Southeast Asia’s high internet penetration have transformed the region’s music industry. The global music landscape has enabled consumers to discover a wide range of genres, sound and artists via music streaming apps such as Spotify, Apple Music and SoundCloud.
Twenty-nine-year-old Malaysian singer-songwriter Suiko Takahara (not her real name) is not your run-off-the-mill celebrity. The 2013 graduate with a diploma in Electronic Engineering from Japan’s National Institute of Technology, Kagawa College, said in an interview in the same year she graduated that she had no dreams of being a star.
As this is being written, Rap Against Dictatorship’s (RAD) “What my country's got” (Prathet Goo Mee) has managed to garner more than 28 million views on YouTube, and is still being talked about in both, foreign and local news.
