The colour pink is commonly associated with females. It stands for all things typically feminine - love, kindness and compassion. This, anecdotally, may have evolved from hunter-gatherer times, when women needed to fetch edible pink leaves or berries from green foliage.
While the COVID-19 crisis has upended our way of living and working, its chaos has brought with it some clarity.
In partnership with the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women), the Association of Southeast Asian Nations (ASEAN) launched the ASEAN HeForShe Campaign on 30 November.The campaign intends to raise awareness on gender equality in the ASEAN region by encouraging men and boys to act as agents of change to promote a culture of respect for women and girls.
