Shopping trends for Eid-ul-Fitr
Southeast Asia is home to over 245 million Muslims who observe the fasting month of Ramadan. The holy month is rooted in culture, faith and tradition and is dedicated to reflection and prayer, after which Muslims celebrate Eid-ul-Fitr with family, friends and of course, sumptuous food. Ramadan is usually a lucrative sales period for retailers, due to consumers actively purchasing food, gifts, apparels and decorative items in preparation for Eid.