Soft Power

Preventing A New Cold War

Western societies are currently gripped by the ominous idea that we are entering a new cold war, this time between the United States (US) and China. This narrative started coming to the fore as a result of the Sino-American trade dispute, and now the COVID-19 crisis has given it the final nudge to centre stage.

19 June 2020
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Is Hollywood pushing China’s agenda?

The recent storm in Vietnam and the Philippines over a controversial cartoon is a prime example of how China’s intricately-woven influence in Hollywood is making its mark in Southeast Asia.Hollywood films are hugely popular across the world, and realising their potential, China has been actively buying media assets in the United States (US) since 2012 as its bids to exert its soft power through the entertainment industry.China is also the second largest film market in the world, and Hollywood

17 October 2019
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ASEAN’s delicious food is a goldmine

ASEAN countries should do more to promote their cuisine globally via gastrodiplomacy and tap into the vast potential it offers.The practice of promoting a country’s identity, heritage and diversity overseas through its cuisine or “gastrodiplomacy” is an increasingly popular government strategy for diplomacy and branding and can serve several purposes.Its best definition can perhaps be provided by the International Institute of Gastronomy, Culture, Arts and Tourism, an international n

9 March 2019
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China’s global ambitions stretch beyond trade

Even with sketchy financial information, research academics agree that China’s island building in the Spratly archipelago is a multi-billion-dollar undertaking. Some estimates note that building up Fiery Cross island alone, with its three-kilometre runway and military facilities including missile and radar installations, have cost around US$11 billion. But this is the pointed-end of the spear, and it is only one part of China’s global expansion plans.What about their soft power initiatives?

15 December 2018
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China’s soft ambitions for the world

Even with sketchy financial information, research academics agree that China’s island building in the Spratly archipelago is a multi-billion-dollar undertaking. Some estimates note that building up Fiery Cross island alone, with its three-kilometre runway and military facilities including missile and radar installations, have cost around US$11 billion. But this is the pointed-end of the spear, and it is only one part of China’s global expansion plans. What about their soft-power initiatives?

13 August 2018
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